08:15 - 09:00

Registration and Networking

09:00 - 09:05

Welcoming remarks

Speakers

09:05 - 09:35

Opening Fireside Chat

Dominic Ponsford will be in conversation with DMG Media CEO Rich Cacappolo. 

Discussion will include: 

  • Mail Online’s recent pivot to video and audio  

  • How Mail Online is managing to grow ad revenue in a tough market  

  • How to respond to falling referral traffic from Facebook and Google 

  • AI threats and opportunities 

  • How to future-proof journalism and work profitably with our tech partners 

Speakers

09:35 - 10:15

Retention strategies. How to keep your subscribers happy

 Subtopics: 

  • Personalisation in subscriptions 

  • Retention and ways to prevent churn 

  • Digital transformation and improved user experience 

Speakers

10:15 - 10:55

Newsroom Transformation in the Age of AI

Session to cover: 

  • The impact of AI 

  • How to respond to Google and social media platform changes 

  • Moving beyond 'digital first' 

  • The leadership challenge. 

Speakers

10:55 - 11:40

Networking Power Session

The conference room will close for 45 minutes for an interactive networking coffee session in the exhibition area. Your chance to make fruitful connections. 

11:40 - 12:00

Case Study 1: Embracing your niche: how specialist publication Racing Post thrives in an era of AI content, search disruption and media mistrust 

This session will explore how Racing Post approaches the following areas, providing advice and insights for other specialty publications:
- Identifying your strengths and leaning in to them
- Focusing on unique, distinct, high-quality content
- Identifying what your audience truly values
- The importance of owning your audience
- The value of high-intent audiences
- Monetisation and conversion strategies

Speakers

12:00 - 12:20

Case Study 2: Tech-Driven Revenue-Growth: Delivering Great Content and Innovative Products to End Users

Step into the future of digital media with Norkon and Trond Sundnes, former CEO of DN Media Group, as they reveal the secret behind the success of DN Investor—a platform that draws in one-third of the newspaper's total web traffic. In this session, Eirik Næsje and Trond Sundnes will dive into how publishers should partner with cutting-edge technology companies to ensure audience- and revenue growth.

Speakers

12:20 - 12:40

Case Study 3: From experiments to practical applications: applying lessons from AI newsroom tools 

Experimenting with AI-powered newsroom tools allowed us at the FT to find signal in noise, bump into some limitations of the technology and get excited about new opportunities. In this presentation we will talk about how these insights inform an evolution of capabilities for discovering stories and presenting them. 

Speakers

12:40 - 13:40

Lunch and Networking

13:40 - 14:20

Panel: Platforms versus publishers: sign or sue? 

Generative AI ushers in a new age in which tech platforms appear to be more dependent on publishers, but also more able to undermine their business models. 

We speak to leading industry insiders to understand how publishers can work profitably with the likes of Google, OpenAI, Tiktok and others. 

Speakers

14:20 - 14:40

Case Study 4: Innovation without Disruption: Transforming the Newsroom with MyType 

MyType is a platform supporting newsrooms along the entire editorial workflow: from news gathering, to AI assisted content authoring, and news distribution via social posting.   

We will be showcasing how MyType transforms the editorial workflow by offering AI-assisted advanced features.  

The narrative emphasizes "innovation that disrupts without breaks," highlighting MyType's ability to introduce cutting-edge features without requiring an overhaul of existing systems. This approach allows organizations to adopt new technologies and enhance their content management strategies with minimal disruption. 

Speakers

14:40 - 15:00

Case Study 5: Is your billing system holding you back?

If your billing system is hindering your business's growth, you’re not alone. In a recent survey of 2,000+ global business leaders, 53% of media and entertainment businesses offering subscriptions told us they have lost customers due to inflexible billing systems, and 79% plan to offer more usage-based billing plans in the next year. We took a closer look at the main reasons billing systems are failing businesses—and what to do about it.

Join Stripe Billing product expert, Sam Lockwood, for an in-depth discussion on the top billing and subscriptions challenges affecting media companies. We’ll also hear from Tom Carpenter, Associate Director at Clarasys, on how they’re optimizing billing systems to maximize revenue recovery and operational efficiency.

In this session, you’ll learn how to:

  • Diversify revenue through subscription-based and ad-supported models
  • Use creative pricing models and experimentation to win more deals and meet customer preferences
  • Mitigate involuntary churn and deliver seamless experiences by unifying billing and payments 

Speakers

15:00 - 15:30

Networking and Coffee Break

15:30 - 16:10

Panel: Tech Stack Ninjas: How publishers have pivoted to find new revenue

Session to include:  

  • How B2B publishers have switched their technology from supporting advertising to marketing services and lead generation.  

  • How consumer publishers are pivoting to paywalls and multi-channel publishing. 

  • How to build and change your tech stack whilst avoiding common pitfalls. 

Speakers

16:10 - 16:50

Panel: Advertising on the open web is broken: How can publishers fix it

Synopsis:  

Ad-funded journalism on the open web is facing a crisis raising huge questions for democracy, accountability and funding the public’s right to know. This session will look at ways publishers can address challenges around attribution, attention, sustainability, wastage and fraud. 

How can we make online advertising work better for advertisers and publishers rather than just intermediaries? 

Speakers

16:50 - 17:20

Fireside Chat: Leadership and Resilience

Lindsay was editorial director of Hearst UK and editor in chief of Good Housekeeping for nearly 19 years to 2017. She has just published a top-selling memoir Perfect Bound: A Memoir of Trauma, Heartbreak and the Words That Saved Me.

She shares her leadership lesson from a career as one of the UK’s leading magazine editors and she provides media leaders with advice on how to survive professionally when their private lives turn into a mess.

Speakers

17:20 - 17:25

Closing remarks

Speakers

17:25 - 18:30

Drinks reception